Defected Records and The Circuit Group Forge New Partnership for Global Expansion

Defected Records join forces with The Circuit Group to mark a significant collaboration to revolutionize the global dance music scene.

Veteran dance music label, Defected Records has teamed up with The Circuit Group in the latest industry partnership that holds the promise of reshaping the global dance music landscape. This strategic alliance will see the two powerhouses catalyze each other’s growth on opposite sides of the Atlantic to harness unprecedented business opportunities.

For Defected Records, The Circuit Group’s deep expertise among its seasoned artist managers will provide invaluable support and knowledge to supplement the label’s foothold in North America. It highlights Defected‘s effort to venture into the epicenter of dance music evolution and elevate its presence across the globe. Conversely, the label will lend its deep expertise to The Circuit Group as it embarks on expanding its influence in the U.K., Europe, and other regions. This dynamic cross contiental partnership aims to fuse the musical landscape and strengthen the creative resources for artists and their teams.

In 2021, the newly founded The Circuit Group was formed as a merger between two prominent artist management companies, Seven 20 and AYITA, with a mission to pioneer an innovative business model that revolves around artists’ intellectual property. Through diverse business avenues encompassing recorded music, publishing, merchandise, brand partnerships, gaming, events, and more, the pioneering force in the music industry is dedicated to an ‘artist first’ ethos and aims to lead the industry towards an artist-centric future.

Harmonizing perfectly with Defected‘s strategy to shape the future of the music industry, this partnership will undoubtedly align both organization’s initiatives with their vision. Wes Saunders, CEO and Owner of Defected Records shared, “In combining our teams of world-class specialists, I hope to demonstrate how alliance at this level can ultimately mean longer, more profitable careers for our artists across the board.”

As the music industry continues to evolve, such collaboration serves as a shining example of combining the expertise and resources between influential entities that are poised to empower artists and foster creativity. It signifies a bold step forward towards a bright and more dynamic future.

Sheila Lim

Goosebumps never lie! My name is Sheila and i’m lucky to have enjoyed a career in the music industry. As a dance music enthusiast, there is nothing more incredible than the euphoria on the dance floor. Whether it’s dance pop, techno, house, trance, or any other sub-genre of dance music, I’m always up for a good time!

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